PRIVACY POLICY

Privacy Policy

Effective Date: [13-8-2026]

At arshElla (operated by BLUE SKKY FASHION, GSTIN: 27AOBPK6537P1ZE), we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, maintain, and safeguard the information of our customers who visit www.arshella.co.in. It applies to our website, official social media channels, and all products and services offered under the arshElla brand.

1. Information We Collect

When you shop with us or interact with our brand, we may collect the following information:

  • Personal Details: Name, email address, phone number, and shipping & billing address.

  • Payment Information: UPI ID, wallet details, and Cash on Delivery (COD) preferences.
    Please Note: We do not store your debit or credit card details. All payments are processed through secure payment gateways.

  • Order Information: Purchase history, product preferences, and transaction records.

  • Communications: Messages, enquiries, feedback, and interactions shared via email, social media, or customer support.

  • Website Information: IP address, browser type, cookies, and website analytics (where applicable).

2. How We Use Your Information

We use your information to:

  • Process and fulfil your orders, including payment, shipping, and order tracking.

  • Provide customer support and respond to your enquiries.

  • Send important updates, such as order confirmations, delivery notifications, and policy updates.

  • Improve our products, services, and overall shopping experience through analytics and customer feedback.

  • Send promotional communications, only if you have chosen to receive them.

3. How We Protect Your Information

We take appropriate security measures to protect your personal information from unauthorised access, misuse, alteration, or disclosure.

Your information is stored securely using industry-standard security practices and encryption technologies wherever applicable.

Please Note: We do not sell or share your personal information with third parties for marketing purposes.

4. Sharing Your Information

We only share your information with trusted service providers who help us operate our business, including:

  • Shipping and delivery partners for order fulfilment.

  • Secure payment gateways for processing transactions.

  • Customer support and technology service providers where necessary.

These partners are required to keep your information secure and use it only for the services they provide on our behalf.

5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to improve your browsing experience, remember your preferences, and analyse website performance.

You can manage or disable cookies at any time through your browser settings.

6. Your Rights & Choices

You have the right to:

  • Opt out of marketing communications by unsubscribing from promotional emails or messages at any time.

  • Request deletion of your personal information by contacting our Customer Support team.

7. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.

Any updates will be published on this page along with the revised Effective Date.

Need Assistance? 

For any queries or assistance, please visit our Contact Us page to reach out to us.